« Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. »

1- The social media landscape is rather stable
2- Mobile is the perfect accelerator for social media usage
3- Consumers connect and interact with a limited set of brands
4- Consumers reach out to brands : we want to help you
5- Opportunity for brands to optimize conversation potential of consumers

Source : Les médias sociaux dans le monde en 2012 – Le blog du Modérateur


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